The game board is made up of colored squares winding around the board. The number of spaces a piece may move is determined by the color of the space. Landing next to the open end of a store space allows the player to take the product from that store, if it remains. Once all products have been taken, the players race back to their home squares. A player's score consists of the point total of their products (marked on the store spaces) plus bonus points awarded to the first three players to reach their home squares.

The game included 24 product playing pieces representing contemporary packaged goods.

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