Played similarly to Monopoly, players use dice to move around a board and buy industries. The goal of the game is to have the best reputation for philanthropy and social justice.

As in Monopoly, any player landing on an industry space owned by another player must pay the owner. However, a player may become "the best in their industry" by giving up their move and paying 2,000 in currency to purchase a ring. When a player lands on an industry space with a ring, the owner of that industry must pay the active player. This represents the social responsibility of being the best in an industry.

To win the game, a player must have four rings on four different industries he owns. He also must land exactly on the Charity Shop space and pay 2,000 in currency.

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